Chief Product Officer, Whalar (@whalar) building creator commerce tools to help digital talent, brands and agencies work better together. Certified TikTok, Instagram, and YouTube partners.

Previously, VP Product - Content & Experience @ Media Platforms, Hearst Digital Media. Product management and digital strategy for MediaOS, a proprietary SaaS CMS serving 500+ million MAU, and 150+ million monthly subscribers across 100+ websites for global lifestyle media brands including Cosmopolitan, Marie Claire, Oprah, Harper’s BAZAAR, ELLE, Delish, Good Housekeeping, Esquire, Gear Patrol, Car & Driver, Women’s Health, and Men's Health.

In the noughties, I led sales and marketing for enterprise technology companies. From 2011-2018 I co-founded ImageBrief, Inc, building web and mobile media platforms connecting 12,000+ agencies, publishers and brands with 80,000+ content creators in 169+ countries. As CEO, I recruited, trained, and led 40+ product, sales, marketing, and growth teams in New York, London, and Sydney, negotiating and securing MSA’s and preferred supplier agreements with Fortune/FTSE 500 companies.

In downtime, I find inspiration from books, videos, and mentors on tech, business, and endurance.

PRESS, PANELS AND SPEAKING

Inspiration - videos, books, and mentors

For a masterclass in the fundamentals of product/market fit, growth accounting, and why retention is the number one key metric for growth, nothing beats this Stanford Lecture: ‘How to Get Users and Grow’ by Alex Schultz, VP Growth, Facebook.

For essays on growth, look no further than Andrew Chen - he’s a freak/genius. Andrew led growth teams at Uber, and now he’s an investor at Andreessen Horowitz, focussing on consumer products, marketplaces, and bottoms up SaaS.

‘The Third Door’ by Alex Banayan is a brilliant way to think about how to hack success at anything. Skip 2:56m into this interview with Tom Bilyeu on Impact Theory.

On overcoming obstacles and self-motivation, this talk by Dr. Wayne Dyer stopped me in my tracks.

Ray Dalio’s ‘How The Economic Machine Works’ is a lesson I wish I’d learned 20 years ago.

Johann Hari’s interview with Matt D’Avella on Lost Connections made me rethink the relationship we have with technology, and the importance of human connection.

‘Extreme Ownership’ by Jocko Willink is in my Top 10. His TED Talk is well worth watching.

Seth Godin’s talk on Purple Cows and Otaku is still one of my favorite talks on marketing, and being remarkable.

Jim Collins “From Good to Great” helped me better understand the fundamentals of what separates good and great companies.

Ben Horowitz ‘The Hard Thing About Hard Things’ - in the depth of the most challenging times of building my company, I read this book over and over.

Chip Conley’s TED talk on wisdom flowing from old to young and young to old, and his perspectives on why everyone has mid-life wrong inspires me.

David Goggins kickstarted my fascination with mental toughness and physical endurance. After listening to his audiobook ‘Can’t Hurt Me’, I haven’t stopped running.